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We’re looking for a candidate who has a proven track record of driving growth in an early stage B2B SaaS environment. As Head of Marketing, you’ll be responsible for all aspects of developing and executing Catapult’s marketing strategy, including product marketing, content creation, demand generation and digital marketing. We’re looking for a fantastic all-rounder, who loves moving fast, is a self-starter and eager to roll their sleeves up. It’s a fantastic opportunity for a candidate who is looking to have a significant impact on the growth trajectory of an exciting, young tech company that’s transforming the way people work.
Develop value propositions, market positioning and messaging for key verticals and customer personas. You’ll need to work closely with customers and undertake market research to gain a deep understanding of our verticals and the problems we solve.
Grow pipeline and sales qualified opportunities through the creation of a high-quality and scalable demand generation operation.
Develop marketing assets and content for demand generation, marketing campaigns and content marketing that lend credibility to our value proposition.
Manage the demand generation budget thoughtfully, making strategic bets on key investments
Establish data-oriented practices to optimize performance and continually improve the efficiency and impact of marketing channels; SEM, SEO, email, display and retargeting
Excel within marketing automation platforms to optimize our lead generation & lead nurturing processes through email campaigns, content marketing, paid media and social media channels
Own the sales enablement function, being responsible for developing sales material that supports and enhances our sales process. Help sales identify new opportunities, position our product and close deals.
Take responsibility for Catapult’s marketing tech stack, review current stack and make recommendations for tech investments that support growth
Stay current on growth marketing trends, best practices and benchmarks and drive experimentation and evolution of our marketing channels
5+ years of marketing and demand generation experience with a proven track record of driving growth through varied marketing channels at an early stage B2B company
You have experience with product marketing, have launched new products, markets or verticals before including developing market segmentation, value propositions and positioning
You are a self-starter, with the ability to work independently, articulate and execute on a vision
You have excellent communication and copywriting skills
You are highly creative, with excellent design and presentation skills, and strong attention to detail
You have strong analytical skills and make data-driven decisions based on thorough analysis of campaign performances
Competitive salary & Equity
Remote working: Catapult is a fully remote company with our small team spread across 6 countries currently. We believe in doing work we love, from places we love! Whether you prefer to work from home or an office, we support with coworking costs and a solid home-office setup.
Flexible hours: We believe that performance should be measured on output, and not when and how you work, so at Catapult you will find a lot of flexibility to design your own rhythm of work.
A social work-life: We are a small and sociable group. When we're in lock-down we make an effort to stay connected with Zoom kick-offs every morning, 1-1s, and social catch-ups over quizzes and beer. Post Covid we expect to meet up every quarter for a few days of workshops and fun.
Professional development: We think learning is key to winning so we have created a learning budget of £1,000 per person to spend on courses, conferences, coaching or whatever you think will help you improve and grow. Additionally we have a 'free books' policy which covers anything you want to read both fiction and nonfiction.
Health insurance: We have Vitality health insurance (full package) for those based in the UK and strive to find similar options for other countries.
Catapult’s vision is to make work work. Millions of people work frontline jobs that provide income but fail to provide flexibility, control and balance. Catapult’s technology allows frontline employers to get more from their workforce, by giving their workforce more of the work they need.
We’re a small and ambitious team that work closely in sync while each taking real ownership of our respective areas. We are motivated by building intelligent solutions that drive meaningful value to both employers and employees.
$70,000 — $120,000