Posted on February 1st, 2019
Senior Program Marketing Manager
GitLab, Inc. is recruiting for our San Francisco, CA office: Senior Program Marketing Manager (job code #39211): Create marketing automation enabled marketing campaign. Perform marketing data analysis and market segmentation. Perform customer data analysis, ideal customer profile definition, and lead scoring model creation. Manage business-to-business marketing programs in Marketo for email campaigns, event promotion, event follow up, drip email nurture series, webinars, and content. Work closely with content and design teams to create landing pages in Unbounce for webinar registration and gated content. Maintain marketing database segmentation to ensure any communications delivered are relevant to the audience receiving them. Work closely with product marketing on mapping marketing database segmentation to personas. Ensure all Marketo programs are linked to salesforce.comcampaigns to ensure accurate campaign ROI tracking. Analyze email, webinar, and campaign performance with an eye towards continuous improvement, and sharing insights across the team. Facilitate a marketing program retrospective following completion of each marketing program. Create email and landing page split tests to improve the team’s understanding of what subject lines, headers, images, copy, and calls-to-action are most effective. Work with our marketing and sales teams to become an expert on the company’s lead funnel - from web visitor to customer and everything in-between. Participate in marketing technology evaluation. Telecommuting allowed.
Education and Experience Required: