InVision Senior Product Marketing Manager

Posted on March 8th, 2019

InVision is the digital product design platform used to make the world’s best customer experiences. We provide design tools and educational resources for teams to navigate  every stage of the product design process, from ideation to development. Today, more than 5 million people use InVision to create a repeatable and streamlined design workflow; rapidly design and prototype products before writing code, and collaborate across their entire organization. That includes 100 percent of the Fortune 100, and organizations like Airbnb, Amazon, HBO, Netflix, Slack, Starbucks and Uber, who are now able to design better products, faster.  

Our team is in search of a Senior Product Marketing Manager to help us change the way digital products are designed.

About the Team:

We are hiring a Senior Product Marketing Manager to help lead our efforts for the InVision Cloud platform, which includes our familiar design-collaboration tools including Prototype, Freehand, Boards, Inspect, Craft plugins, iOS/Android mobile apps, and more. This product marketer will work on both the self-serve (credit-card payment) and Enterprise Plan (sales-driven) efforts driving InVision Cloud adoption. You’ll partner closely with teams across the organization--specifically sales, product, and marketing--to analyze the market, interview customers, study customer data (marketing and in-app), set positioning and messaging, build product launch strategies, champion the products after launch, and more.

What you’ll do:

  • Craft the positioning, messaging, and differentiation of InVision Cloud products and position the key messages with multiple audiences across various channels
  • Develop go-to-market strategies and programs to drive awareness, signups, and upgrades for InVision Cloud
  • Understand our customers' product teams in ways that can inform product decisions, shape marketing programs, and drive overall adoption
  • Work cross functionally with sales, product, marketing, and data science to drive new initiatives that support InVision Cloud
  • Have a special emphasis on working with the sales team on sales enablement, content creation, and more
  • Own and develop the ongoing marketing relationship with our community members to build marketing programs
  • Manage the strategy and content creation for ongoing internal and external enablement
 

What you’ll bring: 

  • 10+ years of product marketing experience, specifically with software-as-a-service (SaaS) products (extra points for creative or design collaboration SaaS)
  • Creative and brand-focused, while also very comfortable analyzing data (via tools such as Mode, Google Analytics, and more) and leveraging data (via email, ads, modals, and more)
  • Passionate about building consensus and driving stakeholder alignment across internal and external teams
  • Experience leading and contributing to the end-to-end strategy and development of product marketing programs
  • Superb communication skills--both written and oral
  • Strong domain knowledge of the digital-product design industry
  • Exceptional project management skills with an affinity for juggling many competing projects

About InVision:

InVision offers an incredibly unique work environment. The company employs a diverse team all over the world. Each InVision team member is given the freedom and tools to do their best work from wherever they choose.

The benefits we offer in the United States and Canada include competitive health plans and a retirement plans. Some InVision-wide benefits offered to all employees across the globe include a flexible vacation policy, monthly coffee shop stipends, annual allowances for books related to your profession, and home office setup & wellness reimbursements. InVision is an international employer so some benefit offerings will vary from country to country.

InVision is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please let us know.

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