Posted on June 12th, 2019
Remote Full-Time Position in the U.S. with on-site options in Seattle, WA
Are you a talented and experienced Marketer looking for the opportunity to help shape and execute the Go to Market (G2M) strategy for a rapidly growing Seattle tech company? Are you excited about joining a well-funded, Techstars startup and owning our marketing strategy? Do you want to be at the vanguard of the greatest advertising disruption since the invention of paid search?
Downstream is building software that uses advanced analytics and machine learning to programmatically manage and optimize advertising campaigns on Amazon.com. The Downstream founders are Amazon veterans from the domains of marketing and software development.
We are seeking a Senior Marketing Manager that will assume end-to-end ownership over Downstream’s marketing strategy. The ideal candidate will be a self-starter, have a track record demonstrating strong technical, analytical, project management, interpersonal, and content generation skills. This important position will own and execute the marketing strategies for all channels, including: Downstream’s website, blog, email, social media, and paid advertising. This hire will also be responsible for generating sales enablement collateral (white papers, case studies, one-pagers, video) in order to drive new customer acquisition. This person will be responsible for creating and executing a content marketing plan, requiring that they establish clear content creation processes, have strong creative writing abilities, high attention to detail, and be a stickler for proper spelling, grammar, and style. Working directly with our customers and Downstream evangelists, the Senior Marketing Manager will create and publish compelling content for consumer brands and agencies. The ideal candidate is comfortable with ambiguity, highly effective operating with autonomy, and uses data to prioritize the highest return on effort activities.
Own and drive all paid marketing efforts; SEM, Social, events, etc. partnering with Sales to drive acquisition
Own weekly traffic reporting, measuring and detailing KPIs for all marketing channels