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The VP of Demand Generation is responsible for overseeing all aspects of demand generation to achieve revenue goals that support the company’s fast-paced growth. This role is a highly cross-functional, strategic role which will require both creative and analytical thinking. They work closely with leaders across Revenue Marketing, Product Marketing, Product Management, and Sales. The VP of Demand Generation is a marketing team leader, responsible for the creation and execution of GitLab’s global marketing campaigns to generate leads and new business pipeline. The campaigns must consider global revenue goals and be multi-channel, able to be executed through digital and traditional tactics in partnership with Revenue Marketing. The campaigns must also be measurable and tied to GitLab’s global revenue goals. The responsibilities of the role include campaign strategy development, program execution, team management and process optimization. The position requires a driven, innovative and energetic demand generation leader, with a talent for empowering high performing teams and an ability to get things done.
The culture here at GitLab is something we’re incredibly proud of. Because GitLabbers are currently located in more than 63 different countries, you’ll spend your time collaborating with kind, talented, and motivated colleagues from across the globe. Some of the benefits you’ll be entitled to vary by the region or country you’re in. However, all GitLabbers are fully remote and receive a "no ask, must tell" paid-time-off policy, where we don’t count the number of days you take off annually. You can work incredibly flexible hours, enabled by our asynchronous approach to communication. We’ll also help you set up your home office environment, cover your home internet subscription, pay for your membership to a co-working space, and contribute to the travel costs associated with meeting other GitLab employees across the world. Also, every year or so, we all get together at our Contribute event.
Our hiring process for this position can be found in our handbook. To learn more about someone who may be conducting the interview, find their job title on our team page. Additional details about our process can also be found on our hiring page!