Mito HQ Pty Ltd Social/Community Manager

Posted on August 7th, 2019

About You

You have a knack for understanding people. You ask a lot of questions. You’re decisive.

As Community Manager at MitoHQ, your primary job is to understand our customer— what motivates them, what makes their job difficult, and what simply delights them. You will take these constant and ongoing learnings and deftly apply them to the way we position our brand and movement to the world. After all, social business is at its very core, all about people. 

Your previous experience growing a highly engaged community will enable you to oversee the customer engagement through all social channels.

Sometimes you’ll be looking at our community management from a high level view—say, determining our key objectives for the quarter or the year. Other days, you may be down in the weeds yourself, slicing content to suit each channel or working with others on the marketing team to run A/B conversion tests on site. You’re comfortable—and happy—doing both.

What you don’t know, you’ll openly admit, but then you’ll get to work figuring it out (asking others for help and/or digging deep on your own). Your self-motivation and a relentless drive to learn/do more are appreciated by all. You pride yourself on being a “clever thinker”.  

You’re comfortable talking with and working alongside our operations, marketing and leadership teams. You understand your critical part in the overall machine, graciously accepting thoughts and feedback from others while offering your own expertise where you can. You pride yourself on being “overly communicative” -- keeping everyone up to date with the latest social marketing wins, losses, and initiatives.

You are comfortable working remotely as part of a small team, with a high level of autonomy. You can devise your own schedule and effectively manage your workload based on the biggest opportunities and company objectives.

When you’re in the wrong or make a mistake you can admit it. You can articulate why it happened and how you’ve learned from the experience. 

Your timezone location is not important as long as you are available for calls with leadership during business hours in Sydney Australia.

Above all, you understand that your success—and our success—hinges on the satisfaction and loyalty of our customers. 

Corner the market[ing]

MitoHQ is a social enterprise and is driven by community. One of the most important aspects to marketing is the effective use of social channels to build brand awareness, educate consumers and health practitioners, drive engagement and ultimately help reverse chronic disease.

We are looking for someone with a proven track record with Managing Social media channels including: Facebook, Instagram and LinkedIn. In order for us to help 100 million people over the next 11 years we really need to build a strong community.

Key objectives and responsibilities for this will be to:

  • Create social content (Blog posts will be written by our team inhouse who are quantum biologists). So you will need to slice and dice this content to be more social friendly, including headlines, and image creation.
  • Identify target customers on social channels
  • Promote content to the right audiences
  • Build brand awareness
  • Schedule content daily
  • Fine tune the social content strategy
  • Develop and implement an effective engagement strategy
  • Develop and implement an effective conversion strategy 
  • Measure, and analyze ROI
  • Design campaigns that attract, engage and convert
  • Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
  • Conduct online advocacy and open a stream for cross-promotions.
  • Develop and expand community
  • Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, etc)
  • Monitor online reviews and respond to each review.
  • Analyze key metrics and tweak strategy as needed.
  • Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate on Facebook, Reddit, Quora etc.
  • Monitor trends in social media tools, applications, channels, design and strategy.
  • Identify threats and opportunities in user-generated content surrounding the company. Report notable threats.
  • Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns.
  • Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
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