Chili Piper, Inc. Director, Brand and Communications

Posted on April 10th, 2019

The Director of Brand and Communications will be responsible for branding, content, community, and external communications for Chili Piper. Through creative branding and content initiatives, you will:

  • Position Chili Piper as the undisputed leader in the up-and-coming movement of Buyer Enablement
  • Develop Chili Piper’s brand strategy to deeply resonate among our target market and collaborate with key stakeholders to drive customer acquisition initiatives through brand storytelling
  • Work with our design team to effectively articulate Chili Piper’s brand identity and position through color, art style, iconography, and design across digital and print media
  • Ensure consistent brand style and messaging across all online and offline external communication channels
  • Create a content strategy involving team members across the company to attract new customers, empower existing customers, position our team as experts in their field, and position the company as a leader in the marketing and sales space

Responsibilities

What You'll Do

  • Drive Chili Piper’s Brand

Refine and develop our brand identity and ensure it’s positioned consistently across all marketing and customer communication channels

Be a major advocate for the brand and inspire the rest of the team to be advocates through content production and social channels (LinkedIn)

Work with the demand gen team on media and creative elements in lead gen campaigns

  • Develop a Community

Build and grow a community for customers and advocates of buyer enablement in online groups (Slack groups, LinkedIn Group, etc)

  • Content

Continually develop Chili Piper’s brand and thought leadership through a comprehensive content strategy spanning blog posts, webinars, videos etc.

Help inspire team members across all departments to publish thought leadership content on the blog regularly and help promote and distribute it

Regularly find speaking and interview opportunities (podcasts & webinars) for yourself and other members of the team

Regularly post on company social media profiles and interact with people who engage with our content

  • Create Buzz with PR

Create and foster relationships with customer advocates, journalists, bloggers, and influencers in the B2B marketing and sales space

Manage and execute press releases for major company milestones and for general brand awareness among our industry and the VC community

  • Events

Set up Chili Piper hosted events for key customers and prospects

Strategize a future Chili Piper hosted conference around buyer enablement

Requirements

What We're Looking For

  • 6+ years experience in brand marketing and communication leadership, ideally in B2B SaaS
  • Demonstrated success in building, positioning, and cultivating a strong brand
  • Demonstrated effective and persuasive oral and written communication experience
  • BA/BS Degree in marketing, communications, journalism or a related field
  • Experience working with cross functional teams to support a joint outcome
  • Motivated, driven, scrappy, and enjoys a fast paced startup environment
  • Strong proficiency and experience using Salesforce 1-2+ Years Minimum
  • Strong proficiency and experience using Marketing Automation software 1-2+ Years Minimum (Marketo, Pardot, Hubspot, etc.....)
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