Posted on January 26th, 2020
Marketing & Events Manager - work wherever you do it better
We’re seeking a Marketing and Events Manager to help make House of Kaizen a better place to work and a place that works better while building a community of subscription growth professionals.
Subscription businesses require subscriber-specific marketing expertise to acquire and retain customers for sustainable growth. As a dedicated subscriber growth firm, House of Kaizen develops and executes subscriber experience optimization programs that drive growth for some of the world’s best subscription brands.
We’re headquartered in New York City but the best talent comes from many places, and much of our team works from home with some travel. Our Marketing & Events Manager can live anywhere in the United States and will report to a Founding Partner based in the Greater Boston area.
Brand Management -- Strengthen & grow awareness of the HoK brand -- Sharpen the House of Kaizen market positioning
B2B Prospect pipeline development, Client & Staff engagement -- Content --- Appeal to prospective clients & current employees with content that demonstrates our unique subscription growth expertise
Events -- Conference sponsorships with high concentration of subscription businesses -- HoK-hosted conferences, private events, etc to engage key audiences
Strategy optimization -- Develop and maintain strategic documents, plans, calendars -- Use data to demonstrate performance against plans and related goals, adapt plans for sustained growth
Collaborate with internal & external teams, manage the ideation, development and production of content assets to support the strategy deployed through owned, earned and paid marketing activities. Including Ads, videos, signage, brochures, whitepapers, presentations, conference booths, etc. -- Corporate identities --- Maintain design and copy assets for all HoK and related brands -- Website --- Maintain & optimize with strong understanding of SEO, CX & UX, high quality design & copy principles --- Collaborate with internal and external teams to develop site enhancements including CX, UX, design and copy elements -- Owned social --- Maintain HoK social accounts on Linkedin, Facebook, Twitter, Youtube and others --- Collaborate with internal and external teams to develop and produce content for social platforms -- Sponsored media opportunities --- Collaborate with internal teams and external publishers to identify, plan and execute paid advertising, PR or other events.
Industry Event Strategy, Planning & Hosting Develop an approach to conferences, development and networking events for subscription growth professionals that generates sustainable revenue and prospective client connections for House of Kaizen -- Events ROI, partnerships strategy, prospect pipeline support
Pre-event planning -- Event Content Strategy -- Budgeting -- Source, interview, evaluate vendors and venues -- Develop event design structure and components including website and registration process -- Serve as the primary point of contact communicating plans, setting expectations, providing guidance and answering questions for all event stakeholders - attendees, content contributors, vendors, sponsors, staff, etc.
Event Execution -- Manage on-site logistics from set-up to tear-down - travel required -- Represent HoK’s brand and proposition per the specific event type -- Serve as the primary point of contact managing and providing guidance for all event stakeholders - attendees, vendors, sponsors, staff, etc.
Post-event Follow Up -- Ensure that leads make their way into our sales pipeline and ongoing marketing programs as appropriate -- Report on event ROI performance and identify opportunities for future event optimizations
Several years experience in b2b marketing and events planning & management
Prior remote working experience
Self-driven, self-starter who loves taking initiative, work collaboratively and seeing things through to high-quality completion
Great communication skills - we’re a distributed team, so frequent and clear written communication is a must.
Ability to travel - Amount and location depend on meetings, event schedule and all team gatherings but we estimate 20 - 30 days of travel per year, typically by plane.
Excellent in-person client interaction, friendly, supportive and not afraid to strike up conversations with people
Curiosity and the desire to learn as we adapt and grow. And to share that learning with the wider team
Experience with Facebook, Twitter, Instagram, YouTube, and LinkedIn
Experience writing short and/or long-form content for articles and scripts for audio & video
Experience managing and collaborating with creative teams
Experience with website CMS editing and management
Experience with tools like SEMRush and Google Analytics
Strong understanding of SEO
Ability to figure out which content and/or events are working and how to create more